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The Intelligent Braking System Of The Cadillac XTS: Ad Break

The latest commercial for the XTS starts with the following: bumpers cars are fun… when you’re in a bumper car. But when you’re in a luxury sedan like the Cadillac XTS, the last thing you want to do is bump anything. So to avoid bumping things, GM engineers incorporated short-, mid-, and long-range radars and ultra-sonic sensors in order to create an automatic braking system that is capable of applying its own brakes.

And in now-typical Cadillac fashion, the ad is quick to point out that the XTS’ intelligent braking technology is not even available in an Audi A6. The Wreath and Crest then admits — in a very tongue-in-cheek fashion — that the inclusion of the intelligent braking system takes the fun out of bumper cars. Hubba-hubba!

GM Authority Executive Editor with a passion for business strategy and fast cars.

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Comments

  1. NICE CAR…..I LOOKED AT DEALER SATURDAY AND ALL THE ONES IN STOCK WERE ALL SOLD…..DEALER SAYS THE ATS WILL BE IN STOCK EARLY AUGUST….SO, I WILL DRIVE ONE AND CHECK IT OUT. BUICK VERANOS ARE SELLING OUT HERE ALSO…..NOT TOO MANY LEFT….I SUPPOSE THE 13 MODEL COMES OUT BY SEPTEMBER AT LATEST. THE 2.5 AND REAR CAMERA WILL BE EXCELLENT UPDATES FOR THAT CAR.

    Reply
  2. this just makes me think that all the lambdas that are out right now need all the technologies that this XTS has

    Reply

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