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Behind The Scenes With Peyton Manning And Buick Verano: Ad Break

Buick‘s latest commercial features Denver Broncos QB Peyton Manning, who “embodies everything that Buick is about”, according to Buick Advertising Manager Tim O’Neill. In the ad, Manning calls audibles as if he was on the field, raised voice and all — but in the Verano, he doesn’t get hit in the back after doing so.

So, what does Peyton think about the Verano? Well, he calls the vehicle small, stylish, and progressive and believes that the voice activation features are a real plus. Here’s the behind-the-scenes take:

Can you picture Mr. Manning driving a Buick… specifically, the Verano?

GM Authority Executive Editor with a passion for business strategy and fast cars.

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  1. Buick is sure using some famous athletes on their ads…..I saw it and was quite good…..Veranos are not easy to find in town….13 will be out in a month or so I guess….wonder when the 2.5 will be available…I hear rear camera will be standard for all models

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