63, according to J.D. Power & Associates. And as we see all-new entries such as the ATS, CTS, and a plethora of future Cadillac models, we only expect to see that number decrease.
By contrast, the average age of a Cadillac buyer in China is 35. Perhaps it’s because the Chinese have a certain appreciation for Caddy.
Comments
I know that Warren Buffet drives a Caddy (DTS), and he’s 81. So, that means (theoretically) there’s someone else out there driving a Cadillac who’s 45. The thing is, of the two, probably only one of ’em can truly afford it.
Here the Cadi historically has been a grandpa machine often seen on the interstates to Florida in fall with a wardrobe in the back seat.
It takes time to overcome that stereotype.
The question is is average age falling?
It should be with the newsest models coming through with 4 cylinders
As long as someone can afford one and wants to buy one, who cares the age????
What is the average age of a CTS customer? I would guess it’s substantially lower than for all of Cadillac. Just dropping the DeVille..correction DTS should have a positive effect.