GM’s Australian brand Holden sold a total of 7,599 vehicles in April, grabbing a 9.6 percent market share in Australia. The brand faced shortages in traditionally popular products such as the Colorado pickup and Barina (aka Sonic/Aveo) subcompact, with locally-made vehicles making up 70.3 percent of total April sales.
The Cruze moved 2,315 units — making it the fourth-highest-selling car for the month. The Commodore, meanwhile, sold 2,248 times and was the fifth-highest-selling vehicle in the country as well as the best-selling large car, while the Captiva sold 991 units — 400 of which were the Captiva 5 and 595 the Captiva 7.
Holden expects supply of imported cars to improve in the second half of the year and if GM’s production plans in Thailand are anything to go by, these expectations should prove to be true. Year-to-date, Holden has sold 36,534 vehicles, good for a market share of 10.8 percent.
Note: given that Holden achieved a market share of 9.6 percent by selling 7,599 vehicles, the entire automotive market would come in at just under 80,000 units a month nationwide. For comparison, that’s about a million units less than the United States (every month).
Comments
I figured Holden would have more than just 10% share in Oz.. Thought Holden and Ford where the heavy hitters down there, just assumed between the two they’d take 40% of the market… What’s the market break down?
Good question. Surprisingly, Mazda sold more than Ford (6,300) and Holden, at about 7680. That’s about 40% of the market right there between the three.
But Toyota got more than 17,000 sales and Hyundai got did about 7,000. Then there’s everybody else.
I know it’s not relevant, but the car in the picture looks terribly similar to my ’03 Mazda Protege5.
So toyota has a stranglehold on the market.
Yea, I thought Holden and Ford were the dominant brands, but toyota outsells them combined.
But 80k is tiny!
At first I thought Americans buy more cars than Australians do, but after a few simple calculations:
311 million / 1.2 million= 260 : 1/260 = 0.38%
22 million / 80 thousand = 275 : 1/275 = 0.36%
We only buy slightly more cars than they do as evidenced by the 0.02% difference in the car purchasing rate when taking population into account.
So Hyundai, Mazda, Toyota , Ford , and Holden control 65% of the market in Holden.
About same breakdown here.