As GM makes preparations to begin manufacturing the all-new Chevy Colorado in Wentzville, Missouri, the automaker’s operations in Thailand are adding a third shift to meet increased demand for the same vehicle. The General added a third shift for its lines in Rayong, Thailand a few weeks ago and has now done so for its Duramax engine plant as well, all in an effort to meet increased demand from local, regional, and global markets.
Thankfully, the automaker doesn’t see any capacity issues thanks to the fact that its production lines have been designed with flexibility in mind:
“In spite of record demand in our South East Asian markets, we do not anticipate any capacity issues as our car and truck lines have been designed with a high level of flexibility. We are able to react quickly to increasing requirements, and will meet our customers’ demands,” said Martin Apfel, President, GM Thailand/SEA and Chevrolet Sales Thailand.
More importantly is the fact that the Chevy Colorado is GM’s most most clean-sheet midsize truck program ever:
“Interiors, exteriors and major mechanical features are all new, representing the most clean-sheet midsize truck program in Chevrolet’s 100-year history. It is designed and engineered to be Chevrolet’s toughest, highest-performing and most refined midsize pickup truck ever,” Apfel concluded.
The GM Authority Take
If the most clean-sheet effort doesn’t make for an awesome vehicle, then we don’t know what does. We can’t wait to drive this thing!
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Comments
Could the increased Duramax production be also a means of supplying the US market with diesel engines for the Cruze, the ATS, and the Silverado?