It’s no secret that the automotive industry is made up mostly of men. As such, decisions made in programs such as design and engineering may not appeal to women, and the finished product may not be as well done as it could be if there was a little more gender balance. But when it comes to the 2013 Chevrolet Malibu, a lady’s input is louder than most.
In the Malibu’s development, no less than four female engineers — all from different departments — were encouraged to use their unique perspective and experience as moms to help improve the 2013 Malibu in areas such as insulation, child safety, and aerodynamics. There’s probably more than four Malibu moms, but the video below would probably be too long if Chevy introduced all of them. And when 80 percent of all car-buying decisions are made by women in the United States, this method makes perfect sense. But when it comes to overall sales demographics, Chevy expects the Malibu to be purchased by an audience that’s 47 percent male.