Experience Buick With Marisa Miller: Ad Break
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You’ve already seen the behind-the-scenes take of Buick’s commercial starring “Attractiveness Expert” Marisa Miller. Now, it’s time to watch the actual commercial — which debuted not more than several minutes ago online:
The ad follows its cousin ads that starr Shaq and Ving Rhames and closes with, “if you don’t know the smart and sexy Enclave, you don’t know Buick.”
The GM Authority Take
Clear, concise, and consistent — that’s how we would describe the message in Buick’s latest round of Experience Buick ads. Good branding, as far as we’re concerned…
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“consider it a new lease on luxury” hey cool they consider themselves a luxury brand.
sorta
Yeah, now show me a successful luxury brand that does not offer leather or a leather-like material standard in its luxury vehicles.
Again, I hope they boost standard content levels in them Buicks.
That’s true. BMW, Mercedes-Benz and (probably) Audi all have some kind of lab-engineered leather substitute. I wouldn’t mind BMW’s, in particular, if they didn’t saddle it with the cheapest seats. One thing that I think would be nice for Buick—now that certain Fords like the Explorer and Taurus offer it—is the option of a power tilt-telescoping steering-column with auto-exit.
Great commercial!!!! Keep more like that coming !!!!