Here’s a wonderful, heart-warming commercial — accompanied by an equally-great song — featuring the Chevy Cruze:
“From the top of your mind, to the bottom of your heart — Chevy Runs Deep.”
The GM Authority Take
It would seem that “Chevy Runs Deep” was meant for the kinds of cultural, familial, and friendly activities depicted here.
Comments
another great commercial way to go GM
Can we ever get a hatchback or wagon version of the Cruze in the US?
We can only hope! But we will have an article this week that should at the least tickle your fancy 😉
The Cruze in my opinion has the prettiest sedan front end than any other car today, but not the back bumper, it is a little boring.
Agreed. I also hate the name. Cobalt was fine!
Great ad !
I never get these commercials. If could have been selling anything, not just a Chevrolet or even a car.
Not every ad needs compare a product head-to-head with another; in a similar light, not every ad needs to have a roaring exhaust note or smoke from burnt rubber. The kind of cultural/lifestyle/memory-making ad we see here speaks to the majority of car buyers all over the world.
The point is that the Cruze will get you where you wherever life takes you. And your memories will be made in places that the Cruze took/takes you. Hence, Chevy Runs Deep.
Excellent ad!!!!!