When it comes to fancy schmancy luxury cars, owners like to know that they possess the keys to something that has segment exclusive technology, and cutting-edge active safety features. With the 2013 Cadillac XTS, buyers can find both of these elements courtesy of the CUE system and the clever active safety seat, which this ad demonstrates. It’s also the inaugural advertisement for the XTS. So, what do you think of Caddy‘s first XTS ad? Opine in the comments below!
Ad Break: Bells & Whistles, Starring The 2013 Cadillac XTS
Comments
Man that car looks pretty! But I don’t like how far that headrest sticks forward, I know it’s for some sort of safety cause, though my head is not shaped like that nor is anyone else’s head that I know for the matter.
They’re fully adjustable – so you can move them back.
NICE!!!
This is one of the worst commercials ever. Cadilliac, if youre the standard of the world you wouldn’t compare yourself to a mercedes e class
Why not? It was the best selling mid-sized luxury car in the North American market last year.
Well because they simply can`t compare it to the S class or the 7 series, the XTS doesn`t belong to that class, sadly it`s a half-flagship.
y read market watch..and they said no matter what gm build is good ..some people or media fund something bad to said..
MMMMM, No Doubt it’s a Very Great Looking Car, but, I would think for it’s “Inaugural Launch” that the Commercial would be Longer than 36 seconds!!!! Your byline featured more then the Commercial did, so with that, not really pleased at all with it. If Caddy is listening and I hope they are, I think that it should just Flat Out Bring all the Innovative and Segment leading Features in Longer spot to showcase why the XTS is the Standard of the World!! Your Thoughts Please….
Tony, I agree… Tell as a biger story. Show it driving and maneuvering after avoiding the collision with the e-class…
Cadillac you make great products but you don’t know how to advertise. Why call yourself the standard of the world and compare your self to a mercedes benz e class. If you are the standard let them compare to you.