The all-new Chevy Malibu Eco sold 1,600 units in the U.S. in April 2012, GM Authority has learned. The Eco model is currently the only available variant of the new Malibu, as the 190-horsepower naturally aspirated 2.5 liter and 259-horsepower 2.0 turbo models are scheduled to join the lineup later this year.
In addition, the Malibu nameplate resulted in 21,906 sales in April, a decrease from the 24,701 units sold during the same time in 2011. This equates to 20,306 last-generation Malibus sold in April 2012.
The GM Authority Take
1,600 units sounds rather disappointing at first, but considering that the Eco model has a starting price of $25,995 while limiting trunk space, 1,600 units isn’t so bad. That said, we’re looking forward to seeing how many units the new Malibu sells when its launch is in full swing. In the meantime, be sure to peruse our first impressions of the new Malibu that’s been tuned, refined, and improved in every way over the outgoing model
Comments
i like the malibu the best out of all the midsized offerings. only the passat and the accord come close in styling. and only the passat would fight for my money if i was shopping in that segment.
I like how in some reviews that the AVG mileage for malibu is better than the Camry according to insideline 24.9 vs 24.7 considering the Camry is lighter than the Bu
They just screwed up the powertrain options! In this ultra competitive segment no one can launch a new model with one engine and win customers. What the hell they were smoking? I know there are two new engines that are going to follow the lineup later this year. Well “later” is something GM cannot afford.
It would seem that way… but quite the opposite is true.
The new ‘Bu was on track to launch 6-8 months later than it did. By shoehorning the existing 2.4 eAssist, they were able to fast-track it to market.
Have a look here:
http://gmauthority.com/blog/2011/12/2013-chevrolet-malibu-eco-the-first-drive/
Alex I know the story but why such a big company cannot do something right – I mean with their resources. Take a look at KIA/Hyundai.
Well, that may be a question with 3 answers.
For starters, big companies usually aren’t the bastions of efficiency we assume them to be.
Then there was the bankruptcy that slowed everything, including development, design, and engineering by an estimated year.
But even with that, none of it matters since its an Old GM remnant. What matters is that this will not only not happen with the new GM, but there are people within the company that are revamping the processes and procedures to be the best and the fastest, at the same time.
Yeah, I wish them good luck, but that strategy can hamper the goal – regaining market share. The Malibu is a truly nice car, loaded with nice gadgets ( blind spot alert etc.) but the will have to focus marketing strategy to convince customers that are Camcord – minded.