This makes us yearn for a Chevy Cruze SS or a Cruze Z-Spec even more…
2014 Chevy Cruze Recalled For Faulty Roof Rail Airbag Inflator
2023 Chevy Suburban, Chevy Tahoe Recalled For Rear Suspension Bolt Fracture
New Chevy Tahoe Runs Red Light, Gets Hit By Old Chevy Tahoe: Video
GMC Sierra Sales Record Impressive Gains During Q3 2023November 28, 2023
GM South America Open To Investing In Hybrid TechNovember 28, 2023
No Chevy Express Discount Offers In November 2023November 28, 2023
GMC Ranks Low In J.D. Power 2023 Mexico Vehicle Dependability StudyNovember 28, 2023
2020 Chevy Trax Good Used Crossover Under $20,000, Says KBBNovember 28, 2023
Here Are All The 2024 GMC Terrain Wheel OptionsNovember 28, 2023
What Improvements Would You Like The Next-Gen Chevy Silverado 1500 To Receive?November 11, 2023
What Improvements Would You Like The Next-Gen GMC Sierra 1500 To Receive?November 12, 2023
GM And UAW Reach Tentative Contract AgreementOctober 30, 2023
Here Is The 2025 Cadillac OptiqNovember 17, 2023
2024 Chevy Equinox EV Orders Open In November, Pricing AnnouncedOctober 31, 2023
What Will Chevy Run In NASCAR After The Camaro Is Dead?November 25, 2023
Jason C on:The Last Sixth-Gen Chevy Camaro Convertible Has Been Built
Sean O on:GM’s Cruise To Operate On Reduced Budget
h4cksaw on:Chevy Trax Sales Leap Nearly 500 Percent To Take Second Place During Q3 2023h4cksaw on:Chevy Trax Sales Leap Nearly 500 Percent To Take Second Place During Q3 2023
Bill Howland on:2024 Chevy Colorado: Here’s Everything That’s New And Differenth4cksaw on:2020 Chevy Trax Good Used Crossover Under $20,000, Says KBB
I have no idea why thy dropped performance compacts. Take it from a teen, Lancer Evolutions, Impreza WRX STIs, and Golf GTIs are the most talked about cars. The Cobalt SS USED to be talked about. Ford is making the Focus ST and Dodge is making the Dart R/T and SRT4, why doesn’t Chevrolet give the Cruze the same treatment?
Unfortunately, I think it’s due to profits. GM’s goal of boosting profit margins to 10% doesn’t play well with the low-volume, low-margin performance market:
http://gmauthority.com/blog/2012/03/gm-reluctant-to-offer-cruze-body-variants-in-america/
However, it’s well-known that the hi-po market/audience has more benefits than those directly attributed to a sale. The enthusiasts that buy these cars are often opinion leaders in their communities and will talk day and night about their factory-tuned pocket rocket. You basically get a very loyal following of folks who talk up your product and your brand free of charge. These benefits aren’t directly seen on sales reports, income statements, or balance sheets, but they’re real.
Here’s what I think will happen: GM needs to show investors that it can keep high profit margins this year and possibly next. After it has done so, and after the stock has appreciated (to a level that allows the Treasury to exit its ownership position while saving face), then GM will start paying attention to the performance crowd. Let’s just hope Ford doesn’t capture all the enthusiasts in the meantime 🙂
i agree, other than the cobalt ss chevy hasn’t really had any good sport compacts. now the cruze is an all around better car in every aspect then the cobalt so to make a performance version makes sense. but it has to be a two/three door. probably start as a two door then move to a three door later on
Solstice GXP and Sky Redline?