According to GM Authority sources, General Motors will continue producing the last (ninth) generation Chevy Impala, but only for sale to fleets. The move mirrors the company’s decision to continue selling the fifth- and sixth-generation Chevy Malibu under the Malibu Classic nameplate after the debut and subsequent launch of the sixth- and seventh- generation Malibus, respectively.
The GM Authority Take
It’s no secret that the ninth-generation Impala was a fleet queen to begin with. Heck, the car won the (coveted?) Fleet Car of the Year award from Automotive Fleet magazine and Business Fleet magazine in 2006, 2007, and 2008!
As such, it would only make sense to continue meeting the insatiable hunger for the ninth-gen model while keeping the all-new model restricted to end-user consumption. It’s been said that doing so can improve a model’s public image while boosting resale value, due to a lower supply of the new model in the marketplace. Couple that with what is sure to be higher demand for the all-new Impala, and a high resale value seems to be a given.
But the advantages of keeping the old model around don’t end there: consider the fact that the ninth-gen Impala is nothing short of a cash cow for GM at this point, and this seems to be a win-win all around. The only question is, how much longer will the ninth-gen remain in production at Oshawa?