General Motors has filed for two trademarks for the terms Buick AppShop and GMC AppShop. The two records have a filing date of March 20, 2012 and join the Chevrolet AppShop trademark filing that was submitted back in February and about which GM Authority was first to report.
The filings fall under the goods and services category and have the following descriptions:
Computer software to manage connectivity of downloaded software applications with motor land vehicle electric, information and entertainment systems
Online retail platform featuring computer software to manage connectivity of downloaded software applications with motor land vehicle electric, information and entertainment systems
The GM Authority Take
This is further proof that General Motors is going to bring some sort of an app
store shop experience to its new infotainment platforms, including Chevrolet MyLink and Buick/GMC IntelliLink. It will be interesting to see what form the app stores take. For instance, how will users acquire, pay for, and manage apps?
Perhaps the recent announcement of the GoGoLink navigation app for the Spark and Sonic is a signal of how the AppShops will work: users download an app to their smartphones and the driver is able to interface with the app (running on the phone) using voice commands and/or the vehicle’s touchscreen. In effect, the vehicle’s infotainment system is capable of controlling the app running on the smartphone… Ford SYNC AppLink better watch its back!