The Chevrolet Volt sold a total of 2,229 units in the United States during March 2012, representing a 276.5 percent year-over-year increase in sales. For comparison, the Volt sold 1,023 units last month and 608 units in March 2011.
Several factors have most likely contributed to the jump in sales, the most prominent of which being Chevy’s new fact-oriented ad campaign starring real Volt owners, the availability of lower-emission Volts that allow single drivers to qualify for access to carpool lanes in California, and rising gas prices — which are nearly $5 per gallon in some parts of the country.
The Volt outsold its current primary rival — the pure-electric Nissan Leaf — at nearly a 4-to-1 ratio, as the Leaf only moved 579 units in March. The good news about the Volt spans countries and continents, since the Volt’s twin in Europe — the Opel Ampera — has over 7,000 pre-orders in Europe at the time of writing.
Furthermore, GM CEO Dan Akerson is bullish on the Volt’s future, saying, “Last month, we doubled sales from a net low, and this month looks like we could double again. The car is fundamentally a great value.”
“Nothing’s better than success to stop the discussion. If we get to 2,000 or 3,000 a month consistently for the rest of the year, it will all fade to black.”
The GM Authority Take
This is only the beginning. It’s just a shame that an excellent product like the Volt was tangled up in the political quagmire that we now all know about all to well. But if the Volt maintains the sales pace of 2,000 or more units a month, the sales will do the talking… rather than the talking heads.