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Chevrolet, GMC Carry GM To 11.8 Percent Sales Gain For March 2012

General Motors saw a rejuvenating sales month in March 2012, selling 231,052 vehicles in the United States, up 12 percent year over year. In total, GM passenger car sales increased 22 percent, with small and compact car sales up a combined 62 percent. Compact crossover sales were up 47 percent and mid-size car sales were up 38 percent. Full-size pickup sales were up 14 percent. However, it was Chevrolet and GMC picking up the slack from Buick and Cadillac, which were down again this month compared to last year. Through March, 608,320 GM vehicles were sold in 2012, currently pacing 2.7 percent higher than last year.

Buick Sales Sink 16.3 Percent

Every Buick model was down from March 2011, besides the Verano, which sold 2,497 units. That essentially cancels out the hole left behind from the Lucerne, but couldn’t make up for the ground lost by the Regal, Enclave and LaCrosse. However, retail sales for Buick did increase 6 percent. In total, Buick accumulated 13,105 unit sales for March 2012.

2012 - March - USA - Buick

MODELYOY MONTHLY CHANGE20122011YTD % CHGYTD 2012YTD 2011
BUICK TOTAL-16.313,10515,663-16.537,33644,739
ENCLAVE-25.33,6594,899-24.210,95014,445
LACROSSE-12.44,2374,839+4.213,47812,939
LUCERNE-95.51032,282-89.28287,672
REGAL-28.42,6093,643-26.77,1009,683
VERANO*2,4970*4,9800

Cadillac Dips 13.4 Percent

Despite the CTS selling 4,485 units, a 14.9 percent gain from March 2011, Cadillac still dropped as a whole, selling 10,537 units. It’s the same story as it has been since the discontinuation of the DTS and STS, but with the launch of the XTS just around the corner, and the ATS just on the horizon, this trend should be stopping soon.

2012 - March - USA - Cadillac

MODELYOY MONTHLY CHANGE20122011YTD % CHGYTD 2012YTD 2011
CADILLAC TOTAL-13.410,53712,164-23.630,96640,512
CTS+14.94,4853,904-15.612,07414,299
DTS-95.0791,580-94.72364,457
ESCALADE-15.91,0101,201-24.73,0063,994
ESCALADE ESV+3.8656632-5.21,8771,980
ESCALADE EXT-8.7136149-16.0394469
SRX-1.84,1434,221-4.813,29213,959
STS-94.128475-93.6871,353
XLR*02*01

Chevrolet Grows 16.8 Percent

Sales of the Malibu have taken off, selling 23,887 units — a 53.6 percent gain from last year. The Cruze was also impressive with 21,607 sales, growing 19.9 percent. The Silverado still remained Chevy’s best seller, at 36,491 units — a gain of 12.1 percent. The biggest grower for the month, however, was by far and away the Volt. The Volt sold a personal best 2,289 units, a 276.5 percent gain from March 2011. The Sonic also had its best month ever. In total, Chevy managed a healthy 173,073 sales for March 2012.

2012 - March - USA - Chevrolet

MODELYOY MONTHLY CHANGE20122011YTD % CHGYTD 2012YTD 2011
CHEVROLET TOTAL+16.8173,073148,197+7.6448,134416,505
AVALANCHE+25.92,0831,655+23.05,4944,466
AVEO-99.792,715-99.5428,214
CAMARO+3.79,2928,964+9.821,92419,972
CAPRICE*1210*3680
CAPTIVA SPORT*2,6700*7,2200
COBALT-100.0083-99.53642
COLORADO+42.63,6522,561+36.410,0567,371
CORVETTE+18.31,3761,163+3.32,9322,839
CRUZE+19.921,60718,018+13.757,08350,205
EQUINOX+34.220,06414,949+19.351,57743,230
EXPRESS+0.55,8785,851+3.415,66715,145
HHR-99.947,428-100.0921,213
IMPALA+5.419,03518,063+1.750,37749,541
MALIBU+53.623,88715,551+20.158,55048,745
SILVERADO+12.136,49132,555+3.495,63892,455
SONIC*8,2510*21,8630
SUBURBAN+23.53,6532,959+28.79,8927,685
TAHOE-17.85,6266,844-19.513,83317,193
TRAILBLAZER*00*011
TRAVERSE-13.97,0858,230-17.721,69126,368
VOLT+276.52,289608*3,9151,210

GMC Gains 12.2 Percent

Selling 34,337 units in March, GMC had a positive sales month, with a strong showing from the Terrain, Sierra and… *wait for it* the Savanna. Acadia sales dipped 12 percent for the month, and we’re guessing due to anticipation of the 2013 model set to launch this fall.

2012 - March - USA - GMC

MODELYOY MONTHLY CHANGE20122011YTD % CHGYTD 2012YTD 2011
GMC TOTAL+12.234,33730,597+1.291,88490,789
ACADIA-12.05,6496,418-12.917,14919,688
CANYON+23.0941765+37.83,0642,224
ENVOY*00-100.001
SAVANA+59.52,0741,300+87.25,0382,691
SIERRA+19.213,84911,622+2.134,67233,945
TERRAIN+34.38,4616,301+11.822,19619,860
YUKON-26.21,9702,671-19.16,1177,564
YUKON XL-8.41,3931,520-24.33,6484,816

2012 - March - USA - GM Total

BRANDYOY MONTHLY CHANGE20122011YTD % CHGYTD 2012YTD 2011
GM US TOTAL+11.8231,052206,621+2.7608,320592,545
BUICK-16.313,10515,663-16.537,33644,739
CADILLAC-13.410,53712,164-23.630,96640,512
CHEVROLET+16.8173,073148,197+7.6448,134416,505
GMC+12.234,33730,597+1.291,88490,789

 

Former staff.

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Comments

  1. Is that the new Malibu that’s outselling the Cruze for the month? Wow!

    Reply
    1. Probably combined sales of both old and new Malibu models.

      Reply
  2. Good month for the volt despite all the b.s , hope it keeps growing

    Reply
  3. What the heck happened to Buick? Down 16%!

    Reply

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