If you were to ever ask what people thought of today’s Chevrolet Colorado, you might get wincing facial expressions of disapproval. Because of this, it’s easy to visualize consumers reluctant to consider the all-new Colorado when it launches roughly a year and a half from now.
So, just as Chevrolet did with the Sonic/Aveo change up, Mark Reuss mentioned the possibility of changing the name of the truck for the North American market, while it remains the Chevrolet Colorado everywhere else. That’s to say nothing of a GMC version, if there ends up being one.
Comments
Colorado is a great name for this truck. Stupid to change it.
I agree, but there’s nothing else to change it, really. All the good names are running out. You COULD name it after another state…
If GMC doesn’t make this, which is a TRUCK, consider GMC useless. Make a Silverado, Suburban, Tahoe, Traverse, Equinox, Colorado, and Avalanche Denali and call it a day.
The return of the S-10?
And if you asked anyone in the early 70s what they thought of Civic you would have witnessed the same response. Honda leaned and made the ugly, underpowered rust bucket better but kept the stupid name. How did that turn out? The Colorado name is a good one. Build a good truck and it will sell. All this name change crap has to stop. just continue to make great new products and leave the names alone.
That’s true, name is really irrelevant, and usually any awareness gained by a name of a new car, good or bad, is good.
The Hyundai cars like sonata and elantra are good examples of a great new car using an old bad name, but that hasnt held them back.
Ford is another example of a name change gone bad, remember the freestar and five hundred.
The only time I can remember supporting a name change is in the case of the aveo.
Changing the name is silly. A product should speak for itself, regardless of name. And from what we’ve been hearing, the new Colorado is awesome — so it should speak for itself, and more.
Just let the consumer see the Colorado… then any reservation of the nameplate will vanish.
And why change the name in the States/North America and not in other parts of the world? The last-gen Colorado was the same underperforming truck everywhere… not just in the US of A.
I say leave the name. If the product is a good one, it will erase all the bad feelings and memories of the last generation.
Although I like the name Colorado I think a name change is in order. People associate the Colorado with malaise and mediocrity. My personal favorite would be a revival of the venerable S-10 name. They could also randomly pick any town west of Nebraska and come up with a good name. Chevrolet Cheyenne (for the traditionalist), Chevrolet Pocatello, Chevrolet Pendleton, Chevrolet San Bernardino, etc.
I still like S-10, though.
I don’t think the Colorado nameplate should be tossed. Sure, the outgoing model wasn’t great, but sales were so low that it was hardly on a buyer’s radar screen. So the name hasn’t been hopelessly compromised like the Aveo or Lumina.
Destroying nameplate equity seems to be a thing that domestic manufacturers are good at. You know, Neon and Caliber weren’t bad names, but the products associated with them made you never to ever want to own one. Ford made that huge Five Hundred/Taurus mistake in its relentless effort to name every Ford passenger car with a name beginning with the letter F. I’m surprised they didn’t try to change Mustang to something stupid like “Filly.”
Just keep the Colorado name!
Considering the Ford naming everything F, why didn’t they just name it Fairlane? The old car was the Fairlane 500 and they swung and missed with taking away from that.
The first lacrosse was dud they kept the name also with the malibu so keep the colorado name
I would like to see the Colorado name retained especially because it is used world wide for this truck. As more and more vehicles come to market on ‘shared platforms’ around the world, I would like to see the same names used on the same vehicles – no matter what country it is being sold in. Why is the Buick Verano named Buick Excelle in China? Just wondering out loud.
I agree keep the name but i also wanna see a canyon as well and have them as different as next silverado/sierra team will be but keep the underpinnings
Not only were Aveo and Lumina uninspiring cars, they were wierd names as well. The current Colorado, while not spectacular, is an OK vehicle, and it’s a good sounding, easy to pronounce name. I say keep it, it’s not embarassing like Aveo. At least it has brand recognition.
Keep the Colorado name unless there is going to be Silverado series, like
S-10 (Colorado)
S-15 (half ton)
And since next medium duty will be a beefed up Silverado, name it S-45/S-55
That is a great idea! It leaves a great outlet too since it looks like the mid-size market is disappearing. You could get rid of a number a lot easier than a name.
If they ever made an S-10 (the actually made truck) sized truck, S-5 and so on.
That wouldn’t work with the Express, though, because it is too close to the Ford E series.