Millions of Americans remember the 1974 “Baseball, Hot Dogs, Apple Pie and Chevrolet” commercial. And now that the 2012 MLB season has officially begun, Chevy would like to rekindle the spirit of the original (and culturally-ingrained) spot with two new ads featuring two highly recognizable members of the Detroit Tigers.
The first stars Justin Verlander, who (let’s just say) knows a good pitch, while the second presents first baseman and dynamo-hitter Prince Fielder. Both (mildly, may we point out) perform their own renditions of “Baseball, Hot Dogs, Apple Pie and Chevrolet” while they play ball:
Both ads, created by Spike DBB and filmmaker Spike Lee, made their debut Wednesday, April 4th on ESPN during the Opening Night game. And in case the 1974 tie-in doesn’t take it all the way for you, then the fact that Chevy has been the “Official Vehicle of Major League Baseball” since 2005 should do the trick. In fact, The Bow Tie has “helped sponsor youth baseball at the grassroots level since 2006 through the Chevrolet Youth Baseball program, and community baseball field makeovers through the Diamonds & Dreams program since 2010.”
The GM Authority Take
Let’s hope the Millenials get what the two pros are seemingly mumbling under their breath.
Those who prefer a cuter version than these two ads should check out this clip instead.