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By The Numbers: GM February Sales Up 1.1 Percent

General Motors sold 209,306 vehicles in February 2012 in the U.S., a 1.1 percent increase compared to February 2011. Buick and Cadillac sales dropped by 11.3 percent and 27 percent, respectively, but Chevy saw a 5.8 percent increase while GMC remained relatively flat, with a 0.1 percent increase.

Most notably, the Cruze broke the 20,000 units sales mark — representing the sixth consecutive month of year-on-year sales gains, while the Sonic had the best month since its release, selling 7,900 units. Sales of GM’s full-sized trucks remained passably flat, with the Silverado selling 32,297 copies — up 1.8 percent year-over-year — while the Sierra moved 11,306 units, down 3.3 percent. Additionally, the Chevy Volt sold 1,023 units — in the midst of intense and often inaccurate political skirmishes — compared to 281 units in 2011.

Perhaps the bigger news is that GM incentive spending, which is reported as a percentage of average transaction prices, was down 3.5 percent to 9.5 percent — according to J.D. Power estimates. Month-on-month spending was down half a percent from January.

2012 - February - USA - Chevrolet

MODELYOY MONTHLY CHANGE20122011YTD % CHGYTD 2012YTD 2011
CHEVROLET TOTAL+5.8151,197142,919+2.5275,061268,308
AVALANCHE+26.91,7941,414+21.33,4112,811
AVEO-99.4172,760-99.4335,499
CAMARO+10.96,9236,245+14.812,63211,008
CAPRICE*1550*2470
CAPTIVA SPORT*2,2890*4,5500
COBALT-98.72153-99.53559
COLORADO+35.53,5322,606+33.16,4044,810
CORVETTE-2.9927955-7.21,5561,676
CRUZE+10.120,42718,556+10.235,47632,187
EQUINOX+15.717,85115,434+11.431,51328,281
EXPRESS+30.75,2574,021+5.39,7899,294
HHR-100.016,398-100.0513,785
IMPALA-5.915,33316,290-0.431,34231,478
MALIBU+4.719,98719,092+4.434,66333,194
SILVERADO+1.832,29731,728-1.359,14759,900
SONIC*7,9000*13,6120
SUBURBAN+38.63,3042,383+32.06,2394,726
TAHOE-16.94,2125,068-20.78,20710,349
TRAILBLAZER*02*011
TRAVERSE-16.47,9669,533-19.514,60618,138
VOLT+264.11,023281*1,626602

2012 - February - USA - Buick

MODELYOY MONTHLY CHANGE20122011YTD % CHGYTD 2012YTD 2011
BUICK TOTAL-11.314,02315,807-16.724,23129,076
ENCLAVE-19.84,1675,199-23.67,2919,546
LACROSSE+20.85,2284,329+14.19,2418,100
LUCERNE-88.23042,574-86.57255,390
REGAL-28.92,6363,705-25.64,4916,040
VERANO*1,6880*2,4830

2012 - February - USA - GMC

MODELYOY MONTHLY CHANGE20122011YTD % CHGYTD 2012YTD 2011
GMC TOTAL+0.132,58132,534-4.457,54760,192
ACADIA-12.26,6307,547-13.311,50013,270
CANYON+39.11,064765+45.52,1231,459
ENVOY*00-100.001
SAVANA+215.92,126673+113.12,9641,391
SIERRA-3.311,30611,696-6.720,82322,323
TERRAIN+12.58,0867,190+1.313,73513,559
YUKON-24.62,1252,817-15.24,1474,893
YUKON XL-32.61,2441,846-31.62,2553,296

2012 - February - USA - Cadillac

MODELYOY MONTHLY CHANGE20122011YTD % CHGYTD 2012YTD 2011
CADILLAC TOTAL-27.011,50515,768-27.920,42928,348
CTS-24.24,5706,033-27.07,58910,395
DTS-95.5681,512-94.51572,877
ESCALADE-21.01,0111,279-28.51,9962,793
ESCALADE ESV-8.7690756-9.41,2211,348
ESCALADE EXT-10.2150167-19.4258320
SRX-9.44,9835,502-6.09,1499,738
STS-93.633519-93.359878
XLR*00*0-1

2012 - February - USA - GM Total

BRANDYOY MONTHLY CHANGE20122011YTD % CHGYTD 2012YTD 2011
GM US TOTAL+1.1209,306207,028-2.2377,268385,924
BUICK-11.314,02315,807-16.724,23129,076
CADILLAC-27.011,50515,768-27.920,42928,348
CHEVROLET+5.8151,197142,919+2.5275,061268,308
GMC+0.132,58132,534-4.457,54760,192

The GM Authority staff is comprised of columnists, interns, and other reporters who provide coverage of the latest General Motors news.

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