General Motors sold 209,306 vehicles in February 2012 in the U.S., a 1.1 percent increase compared to February 2011. Buick and Cadillac sales dropped by 11.3 percent and 27 percent, respectively, but Chevy saw a 5.8 percent increase while GMC remained relatively flat, with a 0.1 percent increase.
Most notably, the Cruze broke the 20,000 units sales mark — representing the sixth consecutive month of year-on-year sales gains, while the Sonic had the best month since its release, selling 7,900 units. Sales of GM’s full-sized trucks remained passably flat, with the Silverado selling 32,297 copies — up 1.8 percent year-over-year — while the Sierra moved 11,306 units, down 3.3 percent. Additionally, the Chevy Volt sold 1,023 units — in the midst of intense and often inaccurate political skirmishes — compared to 281 units in 2011.
Perhaps the bigger news is that GM incentive spending, which is reported as a percentage of average transaction prices, was down 3.5 percent to 9.5 percent — according to J.D. Power estimates. Month-on-month spending was down half a percent from January.
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