In an interview earlier this week, GM CEO Dan Akerson touched upon the company’s upcoming ad campaign for the Chevy Volt. The commercials will be “more interesting” and will feature “the facts”, said the CEO about the forthcoming series of ads for the car that has become the subject of many a political parley.
The campaign, which was previewed by a commercial released late February, will also contain testimonials from Volt owners who are “real people, not actors,” added Akerson. One of the commercials will feature Jay Leno.
The GM Authority Take
What we find ironic is the mainstream media’s laser-like focus on the Volt, which represents less than half of one percent of GM’s annual vehicle production for North America. With all the turmoil surrounding the Volt, you’d think it would be GM’s best-seller. Nevertheless, we’re glad that GM will aggressively address “the facts” in the upcoming series and can’t wait to see more. But isn’t Jay Leno, ironically, more of an “actor” than a “real person”?
Oh how we wish everyone thought this way about the Volt… rather than adopting a rather twisted opinion of the vehicle. But we digress, for now.