You can read the first installment of the editorial piece here.
Aside from unveiling the 130R, Chevy noted that it will be reaching out to young public attendees of the auto show on just what they would like to see in the interior of tomorrow’s car. If its anything along the lines of what GM is thinking, they will be looking for cars with seamless smartphone connectivity, Wi-Fi, a Heads Up Display (HUD) and other technology riff-raff. That may be true, but are they right in thinking that such features matter to people that have their hearts set on one? I’m talking about the young enthusiast, who cares about nothing else but performance combined with simplicity and a dash of efficiency.
This hard-core demographic cares not about GPS, power windows, heated seats, the factory sound system, etc. That’s not why they spend hours and hours on their cars working under the hood, tweaking the suspension system, or replacing the interior with a design more fitting to them. They want to make their car an extension of themselves, and they care most about showing everyone else what their car can do on the track with what little money they have.
As any Southeast Michigan resident will know, Woodward Avenue is crawling with young enthusiasts driving all different makes on any Friday and Saturday summer night. And except for the spoiled ones that roll up in their dad’s M5 (or the flashy auto-writer showing off his ride of the week), each car has a touch — or a splash — of personalized flair. It would be this group that would truly appreciate a car like the Chevy Code 130R.
So, here’s a wildcard thought: if GM does indeed plan on bringing this car to market, give customers the option of deleting a few features. Take a page out of Ford’s book regarding what they did to the Mustang Boss 302 Leguna Seca. Offer a rear-seat delete and replace it with a rear stabilizer bar, offer a sound system delete — but keep the spaces open for the inevitable after-market system installation — give it crank down windows, and the most basic steel wheel package available.
In return, reward the budget petrolsexual with a cheaper bottom line, with perhaps the option of upgrading to Recaro or Sparco seats, a gauge cluster, better brakes and perhaps a more track-oriented set of wheels and tires from GM Performance Parts. Hell, it could be its own trim package. Because its those kinds of things combined with the promise and deliverance of exhilarating performance that would build a new following around Chevrolet, as the elder generations perform burnouts of approval in their Corvettes and Camaros.