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GM Targeting Pontiac, Saturn Shoppers With Comparable Chevys Online

We’ve known that GM was doing its best to convert Pontiac and Saturn owners to the remaining brands within the General Motors stable. In fact, we’ve received emails from readers who own Pontiacs and Saturns saying that they’ve received brochures and letters from GM to check out comparable Chevy vehicles. This time around, though, we have actual proof that you should be able to replicate yourself, behind the comfort of your computer, tablet, or smartphone.

If you do a Google search for Pontiac Torrent, you’ll see a Chevy ad for the Equinox. The ad reads:

Looking For the Torrent? – Interested In a Pontiac Torrent?
Why Not Consider a Chevy Equinox?
www.chevrolet.com/Equinox

Clicking on the ad takes the user to the Equinox landing page within Chevy’s website. We discovered this effort way back in 2010.

[gmaimg1] [/gmaimg1]

But here’s something new: a Google search for Saturn Astra will return a sponsored ad from Chevy for the new Sonic.

Looking At Saturn Astra? Introducing The All-New Chevrolet Sonic. Learn More on Official Site.
www.chevrolet.com/Sonic

[gmaimg1] [/gmaimg1]

We didn’t get any Chevy ads for Saturn Outlook, Vue, Aura, or Pontiac G6, G5, or G3. Feel free to do the above searches yourself and see if you get similar results. Note that the ad copy may not match up exactly with ours, since Google offers the ability to serve multiple ads for one campaign.

If you’re an existing Pontiac or Saturn owner, have you received any communication from GM suggesting a Chevy? Talk to us in the comments.

GM Authority Executive Editor with a passion for business strategy and fast cars.

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Comments

  1. I appreciate their efforts. Many vehicles in their current line-up are direct descendants of the old models, like the Equinox. But I typed in “Pontiac G8” and was very disappointed for the suggestion of “Buick Lacrosse”

    Reply
    1. Interesting I didn’t get that suggestion. In some respects, the LaCrosse would serve some G8 owners well. Both are mid-sized sedans, after all.

      And we all know there are G8 drivers out there who bought theirs for the family or because of a good offer — and didn’t have an ounce of performance on their mind.

      Reply
  2. I typed in Pontiac G3 and I got a link to a suicide prevention group.

    Reply
    1. Oh that’s dark Graw, very dark 😉

      Reply
      1. I dunno about that.

        I typed in Saturn Relay and got hits for end of life care.

        Reply
        1. Sorry, I got that wrong.

          The end of life care was for the Buick Lucerne.

          For the Saturn Relay, I had low-cost canine de-worming treatments.

          Reply
          1. That’s just so messed up

            Reply
  3. I still have my 2001 SC2 RED 🙂

    Reply
    1. It was my first new car, the only problem i have with it is the center arm rest it broke and they stop making the part 🙁

      Reply
      1. Uh, I hate that armrest problem! A buddy has the same issue with his.

        Reply
  4. I had a 96 olds delta 88 and they went out of business. Then I got a 06 Grand Prix GXP and they went of of business. Now I am afraid to buy a Camaro. Who knows what could happen!

    Reply
  5. i typed Pontiac G6 and it says this: Interested in Pontiac G6? – Looking for a Pontiac G6?
    http://www.chevrolet.com/Malibu
    Then Check Out the Chevy Malibu.

    Reply
  6. I had received a few fliers from my local dealership in Oklahoma suggesting a Buick to replace my GP, but I’m not seeing anything Buick offers that appeals to me. the closest thing is the Regal GS, but I’m just not sold on it. If I’m going to pay $34k+, I want over 300HP/300ft-lb and the Buick grilles don’t do anything for me. It looks good otherwise. I’m not in the market for affordable luxury, I want affordable performance, which steers me to Chevrolet. The Malibu is nice, but not the step up I’ll be looking for when the GP runs it’s course (192k current: target 250k)

    I’m not getting and Google suggestions for Solstice, Sky, or G8. I hope Chevy comes out with a G8 based performance sedan. SInce my work commute has changed alot since buying the GP in 2000, I’ll probably be looking for something 2 seater and sporty with a power to weight ratio close to 1HP/12lb (hopefully even better).

    Reply
    1. Seems to me that the car for you is the Camaro (perhaps not in the power/weight ratio you’re looking for, though).

      Or one of the concepts debuted at the Detroit Auto Show like the 130R or 140S.

      Reply
      1. Yeah, I’ve thought about it. (They are making some more affordable T/A conversion kits, too. haha!) 😀

        Some of my comment was typing out loud. The more I think about what I want out my next car, the more I want to attack that ratio from both ends, and a smaller sport coupe is what I’m really leaning for. Either one of the 130 or 140 has potential if GM does it right.

        Reply
    2. 12 pounds per horsepower that’s an Impala before the next generation comes out weighs 4000 pounds

      Reply
      1. True. I hope the redesign improves it’s looks and handling. Both are long overdue for an upgrade and in dire need of improvement. (Come on G8. lol)

        Reply
        1. The Impala is around 3,700lbs — and the (much more modern) Taurus is even heavier. These are full-sized sedans, folks. Weight and enormous full-sized dimensions are a given here.

          It’s a given that the next-gen Impala will improve on all aspects — drastically. The current-generation model is a 13-year-old design, starting with the 1999 Impala based on W-Body gen. 2.

          Reply
  7. Ever since SATURN has been killed off, I would never buy a new GM ever. Not worth the headache GM has cause, and still causing problems when killing off good brands…..smh…

    Reply

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