While many of you enjoyed the wit of the “Found in Translation” ad starring two guys arguing on how to pronounce Chevrolet, the outright humor of the spot titled “Happy Grad” simply could not be topped. The man behind the magic is New York resident Zach Borst, and it will be his ad that Chevrolet will play in front of an estimated 110 million viewers that will be watching the Super Bowl on February 5th, 2012. And since the Detroit Lions are out and Alex Luft is strictly into hockey, the GMA staff will be watching solely for the commercials.
Comments
Poor choice.
Really? How come?
It wasn’t funny. It wasn’t even one of the best videos on that site. No one is getting a car for graduation in this recession – which is depressing, and the few people who can afford it dont buy Camaros, they’ll give their kid an A4 or 3 series (or better). They showed it this week during the NFC championship game. I HATE it when I see any commercial I’ve already seen play during the Super Bowl. It makes me resent the company for wasting my time and their money. Super Bowl ads are supposed to be epic, now they’re often just disappointing.
Well, that’s obviously your take on it.
What matters most, though, is if the ad will be effective with consumers — whatever effective may be — like driving traffic to the Chevy/Camaro website, getting people to talk about it, selling more units, driving sales leads to dealers, or leaving a more memorable impression on the (potential) consumer/beaning.
Will the ad accomplish any of those?