Cadillac Considering BMW X3-Fighting Compact Crossover5
As Cadillac looks to become a global player in the luxury vehicle market, it needs to begin producing vehicles with global appeal. The ATS, which was unveiled at the 2012 North American International Auto Show, is another step in the right direction, as is the decision to offer a diesel engine within its first life-cycle. It seems promising, but it’s obviously not enough when looking at the established lineups from the likes of BMW and Mercedes-Benz, among others.
Another vehicle that Cadillac could make great use of would be a compact SUV or crossover that would compete in the relatively high-volume segment. According to a report from Bloomberg, such a Caddy would go “head-to-head” with the rear-wheel-drive BMW X3, while the Mercedes-Benz GLK would potentially be another direct opponent.. An Alpha-based Caddy crossover? Sounds like a winning formula to us.
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Manoli- you nailed it with established… Cady needs to get established as a true competitor. Let’s hope this helps them.
I think the lines were a bit blurred when the SRX stopped being based on the CTS and became based on the Equinox. That made it more of a competitor for the Lexus RX. Perhaps the SRX can return to being rear-drive but this time based on the ATS. Cadillac still needs to definitively tackle the X5/X6 issue once and for all and that could be done with another attempt at a CTS-based SUV.
If the first-generation SRX looked as good as it drove, than it probably would have done a lot better, and would have most likely remained RWD today. Both true X3/X5 fighters are needed from Caddy, the current SRX just isn’t enough (it’s layout and ride would be better served as a Buick).
Richard that is a great idea 🙂 make two suvs out of the Alpha platform. a x3 competitor humm lets just call it ATX hahah and a x5 competitor CTX 🙂
Love to see an X5 competitor. Hopefully it would also get a V version to compete w/the X5 M, ML63 AMG, Cayenne Turbo, and the RR Sport SC.