Over the last year, we’ve received countless messages and emails, seen a tremendous amount of forum and comment posts, and even laid our hands on a few newspaper and magazine ads (from dealers) that had one thing in common: they’ve all mis-spelled the name of Chevrolet’s new compact sedan. So here’s our attempt to set the record straight.
Cruze is not a real word. It’s a made-up brand name, much like other simple-to-spell five-letter brand names, including Lexus, Acura, and Equus, to name a few. We’ve seen the following spelling variations, all of which are incorrect, wrong, and inaccurate:
- Cruise: no, we’re not talking about Tom Cruise. Or cruise control. By the way, the base Chevy Cruze doesn’t have cruise control. Ironic?
- Cruize: what genius came up with this one?
- Cruz: just add an “e” to the end and you’re golden.
The correct way to spell Cruze is C-R-U-Z-E. Cruze. Cruze. Cruze. Did we make our point?
Sure, this may be a first-world problem. But it’s annoying as heck to see the spelling of a great nameplate (in our opinion) butchered. We expect that the longer the Cruze remains on the market, the better it will be known, and the more accurately its name will be spelled.
Hey, it’s the holidays… and this has been our attempt at making this world a better place. Merry Christmas, Happy Hanukkah, and a Happy New Year!
PS: if you see the Cruze name butchered on a newscast, newspaper, or a forum, feel free to share the link to this post with them!