Ad Break: The LaCrosse And The Buick Holiday Event
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Imagine your significant other bought you a Smart ForTwo for Christmas (or whatever it is you celebrate). And as you’re jumping with joy while staring down your new ride, a Quicksilver Metallic LaCrosse eAssist drives by… Cue the narration:
“To those who received both, the full-size room and the 36 mile-per-gallon highway of the LaCrosse eAssist, enjoy. To those who sacrificed one for the other, there’s still time.”
The Buick Holiday event, which ends January 3rd, 2012, offers a sign-and-drive deal (for qualified buyers) for a 2012 LaCrosse eAssist for $331 per month with “nothing due at signing.”
For us, it’s just another way to discourage GM haters.
The GM Authority Take
Smart is in such deep doo-doo, it doesn’t need pickin’ on… but Lexus does!
If you haven’t yet read our first drive of the eAssisted LaCrosse, you should.
Hat tip to Vic.
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The Enclave one really make me laugh so hard as GM is picking on Lexus.
@Vic This one:
http://gmauthority.com/blog/2011/12/ad-break-the-enclave-and-the-buick-holiday-event/
When comparing the two I would chose the LaCrosse over a ice cube car
So would I! But the LaX is like 2x more expensive, not making an apples-to-apples comparison 🙂
But then again the Smart Car is unstable though
Might be unstable at 70 MPH, which the Smart wasn’t made for in the first place.
The Smart can’t do this:
true but then Lacrosse can’t do it too
I’m pointing out the fact that a LaCrosse is no competitor for a car that costs nearly half as much. Who cares if a Smart has some kind of imperfection? Heck, I can find one in the LaCrosse (multiple, in fact), but here’s one: the interior design makes it very easy to hit your knee on the dash protrusion upon ingress, which is not a problem with the Smart. Does that make the Smart better?
To me, inserting a Smart in there is the same as inserting a Toyota iQ or Corolla in there… Does Buick (a newfound luxury brand) really want to compare itself and its cars with a low-grade product? Usually in advertising, you target upmarket. That’s why Hyundai always compares the interior room of its vehicles to those of BMW… The ad should have had a Lexus ES in there… Not a smart.
Youre absolutely right, I would have definately put the ES or maybe even the LS in there, by putting the Smart in there, Buick is essentially downgrading a luxury sedan to budget car status, maybe the marketing team got caught up in the whole mercedes smart thing. It didnt work.
Bluntly, who the hell is cross-shopping a Smart four-two with a Lacrosse?
Answer: Not even someone’s imanginary friends are that clueless.
I think what they’re trying to do on this vid is just to say that you don’t have to downgrade to a little car just to get good fuel efficient. And you still have a lot of space and it doesn’t cost that much by finance (or somewhere along the line)
Exactly! I just saw the ad again on tv and completely understood it, you dont have to buy a smart to get 36 mph, you can get a full size luxury sedan, though they could have used a corolla or something similar, something with a little bit more respect than a smart, lol at first I thought Buicks marketing team was nuts, now I understand where there coming from, though I would still put a lexus in there.
I see the point now.
PS: we’ll have some very interesting Lexus-related material in the next few days that’s relevant for the LaCrosse.