Ad Break: The LaCrosse And The Buick Holiday Event
14
Sponsored Links
Imagine your significant other bought you a Smart ForTwo for Christmas (or whatever it is you celebrate). And as you’re jumping with joy while staring down your new ride, a Quicksilver Metallic LaCrosse eAssist drives by… Cue the narration:
“To those who received both, the full-size room and the 36 mile-per-gallon highway of the LaCrosse eAssist, enjoy. To those who sacrificed one for the other, there’s still time.”
The Buick Holiday event, which ends January 3rd, 2012, offers a sign-and-drive deal (for qualified buyers) for a 2012 LaCrosse eAssist for $331 per month with “nothing due at signing.”
For us, it’s just another way to discourage GM haters.
The GM Authority Take
Smart is in such deep doo-doo, it doesn’t need pickin’ on… but Lexus does!
If you haven’t yet read our first drive of the eAssisted LaCrosse, you should.
Hat tip to Vic.
Sponsored Links
The Enclave one really make me laugh so hard as GM is picking on Lexus.
@Vic This one:
http://gmauthority.com/blog/2011/12/ad-break-the-enclave-and-the-buick-holiday-event/
When comparing the two I would chose the LaCrosse over a ice cube car
So would I! But the LaX is like 2x more expensive, not making an apples-to-apples comparison 🙂
But then again the Smart Car is unstable though
Might be unstable at 70 MPH, which the Smart wasn’t made for in the first place.
The Smart can’t do this:
true but then Lacrosse can’t do it too
I’m pointing out the fact that a LaCrosse is no competitor for a car that costs nearly half as much. Who cares if a Smart has some kind of imperfection? Heck, I can find one in the LaCrosse (multiple, in fact), but here’s one: the interior design makes it very easy to hit your knee on the dash protrusion upon ingress, which is not a problem with the Smart. Does that make the Smart better?
To me, inserting a Smart in there is the same as inserting a Toyota iQ or Corolla in there… Does Buick (a newfound luxury brand) really want to compare itself and its cars with a low-grade product? Usually in advertising, you target upmarket. That’s why Hyundai always compares the interior room of its vehicles to those of BMW… The ad should have had a Lexus ES in there… Not a smart.
Youre absolutely right, I would have definately put the ES or maybe even the LS in there, by putting the Smart in there, Buick is essentially downgrading a luxury sedan to budget car status, maybe the marketing team got caught up in the whole mercedes smart thing. It didnt work.
Bluntly, who the hell is cross-shopping a Smart four-two with a Lacrosse?
Answer: Not even someone’s imanginary friends are that clueless.
I think what they’re trying to do on this vid is just to say that you don’t have to downgrade to a little car just to get good fuel efficient. And you still have a lot of space and it doesn’t cost that much by finance (or somewhere along the line)
Exactly! I just saw the ad again on tv and completely understood it, you dont have to buy a smart to get 36 mph, you can get a full size luxury sedan, though they could have used a corolla or something similar, something with a little bit more respect than a smart, lol at first I thought Buicks marketing team was nuts, now I understand where there coming from, though I would still put a lexus in there.
I see the point now.
PS: we’ll have some very interesting Lexus-related material in the next few days that’s relevant for the LaCrosse.