If you just happened to get a Lexus RX350 for Christmas, Buick would like to have you thinking that you made a huge mistake. Cue the latest Buick Holiday Event ad, which starts out with a family jumping with joy around their new family car, a Lexus RX350. Meanwhile, a Buick Enclave in Quicksilver Metallic hue drives by and leaves the Lexus-fied family staring, as if in awe (or lust).
The voiceover kicks in at just the right moment to say, “To everyone who received the luxurious Buick Enclave during our holiday event, enjoy. To everyone who didn’t, well, there’s still time.”
The pleasant narrator reminds viewers of the Buick Holiday event, which offers zero percent financing for 60 months when you purchase a 2012 Buick Enclave; plus, the event offers no payments until spring. “It’s our best offer of the year”, the ad concludes.
The GM Authority Take
We enjoyed the companion to this commercial, starring the LaCrosse, which was facing off with the… Smart ForTwo (yupp, a teensy Smart versus the huge LaCrosse). But let’s consider that the full-size Enclave doesn’t even offer standard leather seating or a power seat with memory (not to mention the inability to move the passenger seat up or down) — both features that come standard on the RX. And that’s just the beginning.
Hey, we’d like to think that Buick is better than Lexus as much as the next guy — but let’s not let blatant facts get in the way of our thinking, eh?
Hat tip to Vic.