If you just happened to get a Lexus RX350 for Christmas, Buick would like to have you thinking that you made a huge mistake. Cue the latest Buick Holiday Event ad, which starts out with a family jumping with joy around their new family car, a Lexus RX350. Meanwhile, a Buick Enclave in Quicksilver Metallic hue drives by and leaves the Lexus-fied family staring, as if in awe (or lust).
The voiceover kicks in at just the right moment to say, “To everyone who received the luxurious Buick Enclave during our holiday event, enjoy. To everyone who didn’t, well, there’s still time.”
The pleasant narrator reminds viewers of the Buick Holiday event, which offers zero percent financing for 60 months when you purchase a 2012 Buick Enclave; plus, the event offers no payments until spring. “It’s our best offer of the year”, the ad concludes.
The GM Authority Take
We enjoyed the companion to this commercial, starring the LaCrosse, which was facing off with the… Smart ForTwo (yupp, a teensy Smart versus the huge LaCrosse). But let’s consider that the full-size Enclave doesn’t even offer standard leather seating or a power seat with memory (not to mention the inability to move the passenger seat up or down) — both features that come standard on the RX. And that’s just the beginning.
Hey, we’d like to think that Buick is better than Lexus as much as the next guy — but let’s not let blatant facts get in the way of our thinking, eh?
Hat tip to Vic.
Comments
i like this advertising,,,lollll
you need to no this is a toyo..
Well, it’s a Lexus, which is owned by Toyota but is operated independently — with its own set of designers, engineers, and supporting staff… Kind of how GM and its autonomous divisions were before Roger Smith.
I think buyers buy enclave because of the exterior beauty and the seating capacity
Not much of a luxury proposition… To can say the same about a Kia Sorento.
By the sorrento is more towards sport than luxury though
Not necessarily. The Enclave makes more power than Sorento, for example.
Either way, exterior styling and seating capacity don’t even begin to scratch the surface of the priorities of a luxury car buyer (a Lexus RX350 customer, for instance). If Buick really wants to be a luxury brand (and be considered, treated, and thought of as such), it needs to start offering luxury as standard equipment; this “gotta pay for it to get it” (like leather) is not fitting of a luxury brand.