Labeled as a new “brand-awareness program” by GM spokesperson Jim Cain, customers will be able purchase a full-sized pickup truck or SUV through the Costco Auto Program now through January 3. As an incentive, the popular club warehouse with awesome free samples will give out a $500 Costco Cash Card to those who buy a vehicle.
Vehicles that will be involved in the program include the 2011 and 2012 Chevy Silverado, Suburban, Tahoe and Traverse as well as the GMC Sierra, Yukon, Yukon XL and Acadia. It makes sense that GM partnered with Costco on this based on the simple fact that one cannot buy pallets of food and expect all of it to fit in something smaller.
Source: Automotive News