While perusing (stalking?) some friends on the infamous book of face, I was presented with an ad for Buick. A photo of the LaCrosse was accompanied by a snippet that read:
With the new sport injected Regal, the stylishly modern LaCrosse, and the Enclave luxury crossover, it’s the perfect time to “like” us.
“Like” I did, and then commenced to think about the fact that Buick is in the best fighting shape it has been in a long time. Sure, I may disagree with the overall positioning of the Tri Shield brand, opining that GM would be best served to make Buick a direct competition to Lexus; or that Buick should be GM’s second global luxury brand — selling right alongside Cadillac around the world; or that the Regal GS isn’t truly fast enough to wear the GS badge… but none of that changes the fact that Buick is making the best cars it has ever made! Then again, so are its competitors…
For the sake of long-term viability and a clear brand identity, I wish for Buick to establish a clearer identity in the luxury space. Doing so would prevent the recycling of imported products destined for other brands (we’re looking at you, Regal and Verano) while offering luxury features (like leather, hands-free entry, and memory seats) as standard equipment. But that’s just a wish.