If you’ve been following Cadillac’s product lineup (with the ATS on the way, who hasn’t?) you should already know that the Cadillac SRX was graced with GM’s 308 horsepower 3.6L V6 engine for the 2012 model year. However, what you may not know is that it is the most powerful standard engine in it class, as the latest advertisement for the vehicle likes to tout. If only consumers had the choice to upgrade…
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Pikes Peak!
And that’s what I don’t like about ads that harp on only one minor fact of a product and waste 30 seconds telling us that. The way I see it, if the following was left unmolested it would have sounded better.
“The most powerful” – car on earth? I wouldn’t mind it.
And now we’re going to tack on some qualifiers that will diminish the impact of the ad.
“standard engine” – of any car?
“in any luxury crossover” – again, they just keep further limiting the car.
Yes, I’m picking apart ads that single out fringe facts; a fringe fact that could be even more meaningless when a compeditor makes a more powerful standard engine in their luxury crossover and thus claims the title.
Don’t count on them to adverstise it.