Creative? Unorthodox? Obnoxious? Probably all of those things would describe the groundbreaking ceremony of a unique Texas-based Cadillac dealer. But such things are required to stand out in the world of automotive retail.
Instead of a couple of suits equipped with shovels who end up barely puncturing dirt in order to drink some cheap champagne, the planners in charge of the groundbreaking ceremony thought it would be fun to drop a 1953 Cadillac Fleetwood (we think it’s a Fleetwood) from a crane suspending it 53 feet in the air. The Fort Worth, Tex. dealer, Frank Kent Cadillac, is expected to open by Sept. 15 of next year.
Source: Dallas Star-Telegram