Why have a big screen obstructing your view of the road when it can tuck itself away when not in use? That’s exactly what the eight-inch glide-out navigation screen on the Cadillac CTS does while also providing the ability to control the vehicle’s audio experience. The screen is there when you need it and disappears when you “want to enjoy the view.” Let’s let the ad do the talking for us:
The GM Authority Take
Hold on a fast minute. Is Caddy really touting a slide-out navigation screen as a feature of the brand that’s the New Standard of the World? Honestly? Is this a major invention? A foremost buying factor? What about Cadillac CUE and the fact that it will not feature retractable screens? Doesn’t CUE contradict this commercial in its entirety?
I don’t mean to be the party popper here, folks, but I hope that the next ad for the CTS doesn’t tout its super-duper-exclusive feature of having a spare tire, one that’s there when you need it, but is concealed neatly below the trunk mat when you don’t. Because a good-ol’ BMW can’t possibly have it.
That said, I appreciate the clear and (dare I say) luxurious nature of the ad. It’s the feature spotlight that ruins it for me.