Chevrolet To Re-Enter Japanese Small Car Market With Sonic
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It’s no secret that, for whatever reason, General Motors has always struggled to find a solid audience in Japan. It could be that the market remains fiercely loyal to its three main domestic automakers: Toyota, Honda and Nissan, or that The General’s products were simply sub-par. It could be a mix of both. Regardless, the company is doing what it hasn’t done in over a decade by launching the Chevrolet Sonic in the home of Sonic The Hedgehog. (Segaaaaa!)
According to Automotive News, the Sonic (Aveo?) will be sent to Japan from South Korea and will command an asking price 1.89 million yen ($24,550), which hopes to undercut competitors selling for 2 million yen. The launch of the Sonic will commence November 12, and the Japanese market will only see fully loaded models, or what we would know as the LTZ trim level. Considering how well-received the Sonic has been here in its homeland, GM has a great shot at finally carving into the segment.
Source: Automotive News
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Just went up to the local Chevy dealer and checked out the Sonic, I was very impressed. They only had the sedan which was disapointing but they had an LTZ and LT, both were shockingly nice, I have to say though the sales guy had no idea what he was talking about, he was comparing the car to the Focus and saying it was the Sonics competition, I was like you mean the Fiesta. He also was telling me the 1.4 turbo came standard, I was like you mean the 1.8 liter. He also didn’t know that the 1.4 liter turbo only came with a manual. Anyway hope to test drive one soon and hopefully the hatch not the sedan.