California Chevy Dealer Employees Take Cues From Disneyland
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Selling Chevrolets in California — a state known to hold an unflinching loyalty to import brands — can be more than a challenge for dealerships. So, in order to stand out to grab the attention of the people of California, several dealerships are sending their staff to Disneyland to fortify their sales tactics with magic and wonder.
Along with learning how to provide customers with a better experience, GM plans on offering more compact and fuel efficient Chevys in the Golden State going forward. The company is also reportedly investing a combined $60-$100 million to improve the looks of the dealerships in the state, so long as the dealerships sign a 10-year contract to remain Chevrolet stores. So far, the Bow tie brand has signed over 100 franchises peppered around Los Angeles, San Francisco and San Diego.
Source: The Detroit News
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It’s good to see some investment in California, and in particular, the metro LA corridor. Right now, the only Chevy dealer (Santa Monica Chevrolet – Buick) resides in a side parking lot of a much larger Infiniti dealership which took over the location a year or two ago. It’s the most pathetic thing you’ve ever seen, with only maybe a dozen cars crammed into the small space next to an eye-level Chevrolet sign. You could easily drive by it daily and never notice it
Even before the 2009 bankruptcies, we were losing GM/Ford/Chrysler dealerships. Getting a domestic brand serviced became very difficult. When Beverly Hills Ford closed several years ago (the property is still vacant), it was hard to know where to get your maid’s Explorer serviced.
I mean things were so bad that Hillcrest Cadillac in Beverly Hills closed in 1986 and no GM brand has resurfaced since.
Seriously, what a joke… SNOBS… 🙁