Buick Touts Stop/Start Feature In Latest LaCrosse eAssist Ad
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Imagine if you kept your feet moving all day. Even in place. You would waste a lot of energy (or lose a lot of weight depending on how you look at it). The latest ad from Buick cleverly depicts just that, while metaphorically showcasing the intuitive start/stop feature that’s just part of the powertrain of the 2012 LaCrosse eAssist. It’s also a big reason why the full-sized vehicle touches 36 miles per gallon on the highway — exactly the same as the smaller and much more basic 2011 Chevy Cruze.
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I dig it. The video, that is, not the car. And what I think is cool is the rev counter that tells you when you’re in “auto stop” mode or the engine is truly off. While the LaCrosse still remains an attractive car, I have my reservations about having the battery pack vent via louvres on the rear deck lid. I just know that at some point a jacket or a towel is going to find its way up there, block those vents, overheat the batteries and then voila: GM gets a bad rap for failed batteries. Those reservations alone would be enough for me to shun this all-together.
Just get the V6 🙂
The louvres are on the rear package shelf not the decklid. I rarely see anything more than a ballcap there these days.
Just wondering why Buick decided to show the eAssist feature and specifically eliminate the third brake light (CHMSL) in their commercial. They “save” fuel but violate NHTSA rules?
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