In this new 30-second spot, we find ourselves observing an owner of a Chevrolet Volt waiting at a drive through window of a fast food establishment, only to be hounded by a pair of employees curious about the car. This ad comes off as far less confusing than the one taking place at a gas station, but do you feel the ad is properly done? Sound off in the comments below!
Subscribe to GM Authority
For around-the-clock GM news coverage
Chevrolet S10 T-Bones Chevrolet Sonic Sedan: Video
New Chevrolet Tracker Continues To Break Sales Records In Brazil
Decision Over General Motors Ohio Tax Break Quarrel Delayed
The Chevy Blazer RS Is Mopping Up In SalesNovember 26, 2020
More GMC EV Models In The Pipeline, Automaker ConfirmsNovember 25, 2020
Corvette Stingray And IMSA Champ C8.R Star In New Ad: VideoNovember 25, 2020
2021 Chevy Trax Unexpectedly Adopts New, More-Powerful EngineNovember 25, 2020
1956 Chevy Bel Air Restomod Listed For Sale At $238,900: VideoNovember 25, 2020
Roadster Shop Launches SPEC Chassis For ’70-’81 Chevy Camaro, Pontiac Firebird: VideoNovember 25, 2020
General Motors Reacts To Joe Biden’s Win In U.S. Presidential ElectionNovember 9, 2020
GM CEO Mary Barra To Meet With Joe Biden To Discuss Economic RecoveryNovember 16, 2020
General Motors CEO Mary Barra Says Company Has Capability To ‘Put Everyone In An EV’October 27, 2020
2021 Chevy Tahoe Delivered To Owner With Peeling Liftgate PaintNovember 24, 2020
Tenth-Gen Chevy Malibu Rendered As Sexy, RWD SportbackNovember 3, 2020
Full-Size Buick SUV Rendering Combos Class And Cargo RoomOctober 30, 2020
Alexandre on:2021 Chevy Trax Unexpectedly Adopts New, More-Powerful Engine
JGinNJ on:2021 Chevy Tahoe Delivered To Owner With Peeling Liftgate Paint
The Chevy Blazer RS Is Mopping Up In Sales | GM Authority on:Chevrolet
Bobby Bell on:C8 Corvette Gets Wild Custom Paint Job: Video
Mitsubishi Parts Nz on:General Motors Sued By Repair Parts Company LKQMarket Your Automobile Repair Work Service Into Success With These Techniques – Leasing A Car: A Short Guide on:2020 GMC Sierra 1500 Gets Transmission Downgrade: Exclusive
Better, but not by much.
Most automotive commercials are about the vehicle not a driver and some idiots working at a fast food joint… tell me about the car; show me the futuristic interior… Give me some nice views of the cars exterior. Give me facts that compare it to the competition. These are bad commercials Give me the big picture of the car.
They really need to show more about the tech in a fun way. Hire Bill Nye!
I think they’re trying something different with this. Most people (including supposedly mechanically inclined journalists) can’t even envision how the car works much less the vast majority of people who are thinking about buying one. Taking the car (which they’ve heard about in one way or the other) out of the picture and putting the “idiots” on point will get some attraction.
-“Is that my burger?”
-“Oh…I just got bun…I…I…didn’t even bite any burger. Look…”
Idiocy sells…ask Jim Carrey.
THANK YOU Richard!! I cudnt understand what mumbles was saying besides he didnt bite any burger! Ive just had to endure this commerical twice in the past 5mins on CNBC and im lookin for the TV brick! I dont like either of the volt spots…but Id say if anything the gas station one was done better. The burger spot just annoys me beyond belief. And neither commercial will inspire me to buy a volt. If and when I decide to buy a hybrid it’ll be due to REAL world performance based on real world data gathered from owner surveys, magazine testing and motor week… not stupid commercials….but …I guess not everyone knows how to think critically so I guess for those… maybe stupid commercials are all they have to go buy in deciding … I guess for that group….the presidential race shud be decided by candidates doing stand up on Leno and Letterman rather than debating…LOL!!
I like the spots. Truly the mainstream doesn’t get how Volt works – many still believe it’s just a BEV like Leaf. GM is doing a good job educating the public with these spots. MUCH BETTER than the first “It’s More Car Then Electric” spots. The follow-up ad to this one has the Chevy SUV owners behind the Volt honking their horn and asking “hey, how far can you go between fillups?” The Volt owner keeps everyone hanging for a second, and then says he has to fill up once per month. This is the plain-speak people need. For that matter, I liked the convenience store gas station spots too. So many people are just like that guy – “HEY! I THOUGH THAT THING WAS ELECTRIC!”
My one gripe with these ads is that due to the EPA’s ratings, GM has to say “35 miles” vs. what many Volt owners are seeing, which is 41-59 AER ( all electric miles ). 40 or 50 sounds much more impressive and Volt-price-justifiable than ” I can go 35 miles without using gas “. Also – they have to cover all sorts of driving habits and conditions including elevation gain and temperature sensitivity of the battery pack. Still, I believe in time the word will get out how amazing and revolutionary the Voltec system really is.
Finally – GM, please change your Volt slogan to – ” VOLT, IT’S MORE FREEDOM THAN ELECTRIC!” This makes far more sense than, “it’s more car than electric”. FREEDOM from foreign oil purchased from those that hate our way of life. FREEDOM from toxic ICE fumes in our lungs. FREEDOM from noise pollution. FREEDOM to fuel when and where you wish. FREEDOM to bring our troops home from protecting access to foreign oil. FREEDOM to power your car from solar and wind. FREEDOM to shake your fist at Big Oil purchased politicians. FREEDOM to just say no to record oil company profits. FREEDOM to go as far as you want without electric range anxiety ………..And a whole lot more.
VOLT. IT’S MORE FREEDOM THAN ELECTRIC.