According to official filings with the USPTO, General Motors applied for the Cadillac Cue trademark on May 25, 2011. The document lists the filing basis as 1B, which gives it the “intent to use” status. In essence, filing status 1B denotes that the name is intended to be used in goods and/or services in the future rather than immediately, which is designated by filing basis 1A.
More importantly, the Cadillac Cue goods and services trademark carries the following description:
Electronic interface module sold as an integral part of a motor land vehicle for wired and wireless interface of handheld electronic devices
Filings for Chevrolet MyLink and Buick-GMC IntelliLink also contained identical descriptions.
The GM Authority Take
Cadillac Cue certainly seems to be the name of the upcoming Cadillac infotainment system that we outlined in June. The forthcoming system is expected to be much more than a simple adaptation of Chevy MyLink or Buick-GMC IntelliLink systems. Instead, sources tell us that Caddy’s version will offer a “very different” user experience and user interface and interaction characteristics. Caddy’s new system is expected to debut on the all-new 2013 ATS and XTS as well as the refreshed 2013 SRX.
What do you think of the Cadillac Cue name? Sound off in the comments below!