According to auto industry association ACEA, Chevrolet held a 1.3 percent market share in the EU in the first half of 2011. What’s more, the bow tie brand’s new-car sales fell 1.1 percent in the same time frame to 90,386 units.
The GM Authority Take
A measly 1.3 percent? Not for long!
Over the last decade, Chevy has become known to be the premier peddler of low-cost cheap Korean-built Daewoos in Europe. Anecdotally, Chevrolet is one of the most uncool and unhip brands in the region. But how and why Chevy got there is a different story… the bigger picture isn’t the past — it’s the future.
Armed with a revitalized focus on the territory and a new global product lineup (such as the Spark, new Aveo, Cruze, new Malibu, and Camaro, among others) that’s able to hold its own against VW, Ford, Toyota, Honda, and other mainstream automakers, Chevy won’t be at 1.3 percent for long.
Anyone want to guess how long it will be before the bow tie brand hits 2.6 percent market share? Sound off in the comments!
Comments
Armed with the new Chevrolet fleet with cars like the Spark,Cruze , Orlando , Malibu and Captiva they will make the Chevrolet ‘s name bigger in Europe , unfortunately the dealers have still a Deawoo mentality , they don’t know what they are selling , give people wrong information and don’t now the saying ” costumer is king” if a costumer orders a silver colored Cruze its possible they give him/her a black one (this is rely true we have someone on our Cruze Forum) . So Chevrolet has the Car the only problem is the old fashioned Deawoo dealers network ………
Yeah, that’s a big problem. I’m not personally familiar with the dealer situation in Europe, but I imagine that’s also a problem worldwide, even in the US.
Dealers need to have 1) better product knowledge of the superiority of Chevy vehicles, 2) better customer service, and 3) better facilities.
The color mess-up you describe is a bit comical, although sad. Someone probably requested the wrong RPO code for the color.
Wow, one other success message of the chevrolet fellows in europe: July´s registrations raised for about 100% compared to 2010! (germany, 2.569 cars).
But in detail: 1.587 cars had been registered to dealers. Private registered cars had only been 24%. Awesome, let´s go to the dealers a get some cheap daily registered cars.
And I think it`s all because of dull models that Chevy offered us in the past few years. A company may have a great dealership network, excellent adds but i`s gonna fail due to poor products. But now the things are completely different Cruze and especially Aveo ( Sonic) grabbed some attention . I see some Cruzes here in Poland, although Ford Focus is ubiquitous . European market is highly competitive, and you cannot win marketshare by offering crap, I mean Daewoo – Chevrolet like GM of the past/