According to a German managerial publication, Opel chief Karl-Friedrich Stracke expects to attain a five percent return on sales by 2016. The report comes on the coattails of last week’s news that Opel is ahead of its set-out market share goals and plans to break even in 2011.
The German publication added that Stracke expects Opel sales to grow by 100,000 units in 2012 to approximately 1.4 million vehicles.
The GM Authority Take
Breaking even in 2011 and earning a five percent return by 2016. That doesn’t sound that bad, especially considering the fact that GM was millimeters away from selling Opel during its bankruptcy proceedings in 2009 for being the most unprofitable business unit in the company. Add to that the fact that Opel is branching out to markets outside of Europe such as China and Australia, among others, and the brightest days are still on the horizon for Opel. Now, how about moving the legendary German brand upmarket?