It might have been a blazing hot July, but the sales numbers from The General were a bit less temperate posting a steady 7.6 percent gain for the month. Crossover vehicles posted the highest sales gains, at 17 percent while passenger car sales increased 8 percent. Total U.S. sales for GM currently tally at 214,915 for July 1,476,548 total unit sales for 2011.
The following is the brief brand-by-brand sales breakdown:
Buick: Up 0.4 Percent
Buick is now at a 22-month streak for positive sales gains, but just barely with a level 0.4 percent increase. However, the Trishield posted a 136 percent gain during the same month last year, so this marginal increase comes as no surprise. Sales for the Regal remained strong, up 106 percent from last year, while the Lucerne drops 59 percent as it continues to be phased out. The Enclave was the best selling Buick for July, posting 6,145 total unit sales and a gain of 21.9 percent. Total sales for the brand landed at 16,873 units.
Cadillac: Down 25.5 Percent
Every Cadillac model was in the red for the month of July 2011 compared to the same time last year, when the brand posted a white-hot 141.8 percent gain. Like Buick, such momentum is hard to maintain, especially with two models (STS and DTS) currently being phased out of existence. Additionally, there’s nothing fresh scheduled to launch for the year besides an updated SRX, which hits dealerships this month. Total July sales for the Wreath and Crest tallied at 11,119 units.
Chevrolet: Up 6.5 Percent
The Bowtie saw a positive July, mostly thanks to cars like the Cruze, which sold 24,648 units, outselling the rest of the segment by a wide margin and is currently GM’s best selling car, though it fell behind the observed sales of the Silverado, which sold just over 33,000 units. Both the Equinox and Traverse posted big gains, up 79.9 percent and 48.7 percent, respectively. What’s more, only 125 Volts were sold, which is due to short supply. However, with the improvements made to it’s assembly plant, look for more volume going forward. Modest gains were also seen from the Camaro and Corvette, while 90 Caprice police vehicles were sold. Total sales for Chevy were marked at 149,005 units for July 2011.
GMC: Up 36.4 Percent
Big Red had its best month of the year so far in July, selling 37,918 units. The Terrain posted a huge 92 percent gain, selling 7,302 units. The Acadia also saw a big 87 percent jump, selling 10,424 units. Selling the most was the Sierra, with 12,596 units and a modest gain of 5.8 percent.
Comments
Is the Cruze best selling car in NA for 2nd month now?
Best selling compact. Toyota Camry/Camry Hybrid took the top car spot with around 27,000.
Cadillac 25.5% in the Tank….an they made Fun of Lincoln……Maybe now they will Open those “Eyes Wide Shut” and get it Going On at Caddy cause I said this Before while they was making Chevy Everything but the Second Coming, that you Can’t take yourself Seriously having a Luxury Car Division with a Moniker “Standard of The World” and “Art and Science” with 1 Car a SUV and a Pick-Up!!!! Luckily they have Other Divisions to Carry Them(can you believe that)or they would Fold Caddy Rite Now and Declare Lincoln the True American Luxury Car Company and get on their Hands and Knees to Apologize to them for the CEO’s Comment because Caddy is Annihilating itself…………and that PO’s me Off because after the Comment I thought that meant its Time To Put the Stake in the heart and the Nail in the Coffin which I kinda got a Hard On, Feelin that GM was gonna Unleash the Car Design and Tech Warriors on All Luxury Brands that Stands in its Way………..Well I’m Limp now where its in my Stomach cause He was Really sayin was “Well, Ford is Doing Absolutely Nothing With Lincoln, and because we Follow Fords Footsteps we will Show them How to Really Murder a Once Perennial Luxury Nameplate”!!!! You can Call it a Rant, but Open your Eyes cause The Truth will Set you Free…….CTS is Great, but what if I want something Even Way Better??? Well I can’t Get it from Caddy, so I guess BMW, Mercedes, Audi and Lexus will be the Next Stop cause Caddy got Nothing and I Truly Believe they are Happy with this cause it Shows in their Product Portfolio!! The Really Frustratingly Shameful Whole Ordeal is…….Even the Korean Car Companies is a Half A Clique behind Caddy…………….25.5% Down!!!!! 🙁 🙁 🙁 🙁 🙁 🙁 🙁
It’s not like the world is ending for Cadillac. The brand is currently selling just three models, rather than five from a year ago. Look for the XTS and ATS next year.
Ya know Manoli K, you Starting to Sound like a GM Apologist……..Which we Don’t Need and Tired of Hearing, as for the “Wait n See” Mentality…….It’s Beyond Ooooold…….I Don’t know what you Call “End of The World” but Dude…..3 Vehicles is a Countdown to an Execution……..and you Know this I’m Sure!!! I Love me some Caddy, but I don’t Like where they going and What they Refuse to do, as far as the ATS and the XTS…..just a Bone to b Buried(Maybe not the ATS, but we’ll see)cause we Both know what Caddy Needs and instead of you Flowin with that Crap, we Both Need to Stand and Step it Up and get our Caddy Division going where it should have been Rite Now…..in Another Dimension Compared to the Rest of the Luxo Cars!!! The Only way that is Gonna Happen is We and Other Raise their Voices Up cause as of Now…..Caddy is Tanking and Tanking Bad……..Remember wen Caddy’s Tech was so Awesome that the Other Divisions was on Bended Knees Begging for hand Me Downs……..What an Ugly Role Reversal………..Wouldn’t u Agree????
Well, that’s what 1) poor product planning, 2) an unclear market positioning strategy, and 3) a bankruptcy do to a company. No apologies needed.