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Chevrolet, also known as Chevy, is a General Motors brand offering a wide lineup of mainstream vehicles from subcompact cars to heavy duty pickups. Founded by Swiss émigré Louis Chevrolet on November 3, 1911 in Detroit, the bow tie brand celebrates its centennial in 2011 with sales of about 4.25 million vehicles in more than 120 countries. Under the New GM, Chevrolet is The General’s new global mainstream brand, replacing Daewoo in Korea and currently undergoing a revival in Europe with an all-new global product portfolio.
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— Alex Luft
GM Authority Founder with a passion for global automotive business strategy.
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