On, off and now back on again. The Cadillac Converj was originally showcased at the 2009 Detroit Auto Show in concept form, sporting award-winning razor sharp looks, two doors and a Voltec powertrain. With a great response from the media and public alike, the Converj was given the green light by GM’s brass later that year.
By early 2010, the Converj project was given the axe, for reasons that included a predicted loss of money on every sale of the vehicle and that the added weight from luxurious amenities would reduce the electric range of the Converj to undesired levels.
Now — perhaps from the pressure of over-zealous CAFE regulations — the Converj project is back on, and will sport an updated version of the Chevy Volt’s current plug-in powertrain when it launches in 2013. General Motors also figures the car is another way to lower the production costs of the Volt, which in turn will make the vehicle more affordable for consumers. In addition, the price premium of such a vehicle from Cadillac (say, $60,000) sounds a little more reasonable and attractive than a $40,000 Volt. And with Cadillac’s rival monikers hard at work developing compact electrified vehicles of their own (such as Audi’s Urban Concept EV, and BMW’s i3 and i8) it would be foolish for GM to not offer its own halo car into the fray. Color us excited. There’s also the thought of the Converj being offered with four doors.
Source: Green Car Reports