Recently, there have been many rumors and much discourse about the possibility of a Chevy Cruze coupe. And while the subject is one we’ve brought up almost two years ago, there are two primary reasons why the Cruze must have a two-door variant. Those reasons?
Almost every compact car (that matters) has a two door version. Honda Civic, Kia Forte, and Toyota’s Scion TC all have one. What’s more, Hyundai will soon introduce an Elantra coupe. And Ford will most definitely release a coupe variant of the Focus in the coming years, as it has in Europe with the last-gen model.
This being the case, the only relevant players without coupe versions of their mainstream compact sedans include the Mazda 3 and the Subaru Impreza. Mazda doesn’t seem to have the resources for a two-door 3… and coupes have never been Subaru’s strong suit. Conversely, General Motors — and Chevrolet — have the resources and technical know-how to build a world-class sedan such as the Cruze. And modifying the Delta II-based sedan to have two doors rather than four shouldn’t be that difficult… or expensive.
The second argument for Chevy building the Cruze coupe is a matter of customer retention. In this case, the customer is someone driving a Chevy Cobalt — and if he is looking for a similar vehicle to replace the Cobalt, he simply doesn’t have any options in the GM product stable. As such, he’ll buy a Civic, Forte Koup, TC, or Elantra Coupe — thereby contribution to a decline of The General’s market share while driving up the market share of a competitor.
The GM Authority Bottom Line
A full-line automaker such as Chevrolet needs to offer a full line of vehicles; not a full line minus a few models such as a compact coupe. At this point, a two-door Cruze seems like a no-brainer. And if Chevy doesn’t do a Cruze coupe, it will be at a competitive disadvantage, since everyone else that matters will have one a player in the compact coupe space.