Opel has been a problem for General Motors since exiting bankruptcy last year. Profitability has been in a slump, even though Opel’s lineup is the newest for the European market. Rumors of GM selling Opel to either the Chinese or German automakers have also been running rampant for the past few weeks, though the company has officially come forward to say that none of them are true.
To help stop their misfortunes, Opel has called in AlixPartners, a business consulting firm with a global outreach. AlixPartners has been hired before by GM to help out with problems with brands, and this time around it is said to be helping Opel rethink what is offered with their standard and optional equipment lineups, as well as looking at ways to further cut production and engineering costs for Opel. Hopefully they can make a difference.