The $4.5 million-per-year Buick Achievers Scholarship Program has named its 1,100 recipients that will use the much-needed money to put forth into college this coming fall and onward. Of that number, 1,000 have received a $2,000 scholarship that is annually renewable, while an elite 100 (of which are listed in the presser) will be receiving a $25,000-per-year scholarship that can be renewed for up to four years.
Of that 1,100, most recipients are residents of Texas (132 recipients). Buick’s communications team also pointed out that out of that number, 43% of the recipients are the first to attend a college or university within their families. Needless to say, the scholarship program is quite positive, and reflects on the brand’s strategy of attracting those involved in their community.