Video: Bob Lutz Summarizes Everything Wrong With The Auto Industry In 26 Minutes5
In the latest episode of Autoline Detroit, veteran automotive journalists John McElroy, Peter Delorenzo and Csaba Csere sit down with none other than Bob Lutz, who then proceeds to shed exuberant amounts of light onto just what brought the Old General Motors down, calling brand management a “failed model” when it pertains to the automotive industry. He goes on to label Bean Counters (who are not just in finance) and MBA graduates “prisoners of a stupid analytical system”.
Lutz also reveals a few stillborn products that were given the axe, either by his hand or against his wishes, such as a 556-horsepower supercharged Cadillac Escalade, as well as a seven-passenger Saturn Vue, which from what he says looked absolutely awful. Want some more? Do you have 26 minutes? Watch the video below.
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This is why he is the Best! I wish GM had more people like him. I know no one is perfect but he comes dam close.
wow bob lutz is really a car guy but isn’t he in the company there should be more people like him behind the scenes in GM
Brilliant! Bob Lutz is a “no-nonsense” kind of guy! I really enjoyed listening to him.
Quote of the Day from the Interview: “…well, that’s ‘Farmer’s Math!'”
Loved it! Very refreshing! Now I’ll have to buy his new book! 😀
Bob Lutz is the best thing to happen to the automobile since the wheel.
Brilliant man! I’ve heard of Bob Lutz before but this was the first time I’ve seen him in an interview. Love his style. If he was CEO of GM prior to their bankcrupcy and given enough time, he would have made GM into the world class company that it may finally be starting to become.
Good work Mr. Lutz.
(On a side note: Where’s the Corvette C7 coverage? I’m dying to see that car!)