With new products on the way and a steady growth in sales, Opel is slowly rising out of its slump. It’s also expanding across the globe, becoming available in growth markets like China and holding plans to launch in Australia. With expansion on the agenda, Opel’s union chief Klaus Franz proposed in an interview with German magazine Auto Motor und Sport, that the Opel brand should look towards the U.S. market to help meet the country’s future demands for compact, fuel-sipping cars. Initially, the brand would start by offering the miniature Allegra (if it’s not called Junior) to Americans, marking the first time the brand would be sold in the country since the 1970s.
The GM Authority Take
While this probably will not happen, the idea strikes us as intriguing. The brand could expand beyond just the Allegra if done right.
One approach to let Opel hang out with Chevrolet, Buick and GMC without all of them tripping over each other would be to keep Opel’s lineup unique with cars such as the Meriva and Zafira Tourer. Also consider the thought of offering diesel engines exclusively for the German brand while still offering the familiar gasoline-powered ECOTEC engines.
Would you fancy a relaunch of the German brand here in America? Sound off in the comments below!
Source: Motor Trend