We’ve mentioned this before, but we feel it’s worth mentioning again. According to a report from The Detroit News, roughly two-thirds of Pontiac owners and almost three-fourths of Saturn drivers defected from GM in favor of competitive makes.
Marketing data collected for the year of 2010 reveals that just 36 percent of Pontiac owners remained loyal to GM products, while just 26 percent of Saturn buyers stuck around. A similar situation is seen with Hummer, which saw a a mere 39 percent retention rate.
Despite this, The General seems to be doing better without the three defunct brands as far as monthly sales numbers and market share are concerned, not to mention profits. Although there does seem to be a few holes in the lineup — especially when it comes to Pontiac.
Source: The Detroit News