Over the past two decades, Chevrolet has seen an overwhelming majority of its sales from full-sized vehicles such as trucks and SUVs. Some pundits like to spin that fact into their own conjecture, proclaiming that such vehicles are the only thing that General Motors builds, or that it depends on gas guzzling models for profits.
The simple fact of the matter is that American consumers over the past 20 years have turned to General Motors — especially Chevrolet — to fulfill their full-sized vehicle needs and wants, while traditionally turning to foreign automakers for smaller cars. As of recently, consumers have warmed up to Chevy for their cars — especially since the launch of the Cruze. And for the first half of 2011, the share in sales representing Chevrolet cars is expected to be the highest it’s ever been since 1991.
By the time the final count is in, Chevrolet expects to have 47 percent of all sales year-to-date coming from cars alone. Looking forward, the brand hopes that the subcompact Sonic will increase that number even more by year’s end. For more details, have a look at the presser.