The Woodward Dream Cruise — a grassroots mecca for automotive enthusiasts all over the world that happens every August — will be feature a $1 million sponsorship from Chevrolet that will be good for three years. Aside from the estimated 1.5 million people that will visit this year alone for the Cruise seeing Chevy’s name across what is perhaps Michigan’s most famous road, Chevrolet will have displays featuring the upcoming Sonic and Camaro ZL1 as well as other performance vehicles and their powertrains.
This year’s Cruise falls on August 20.[/expand] DETROIT – Chevrolet will be the presenting sponsor for the 2011 Woodward Dream Cruise, a grassroots event that each August draws some 1.5 million car enthusiasts to Michigan’s legendary Woodward Avenue. This year’s Dream Cruise on August 20, the first in the three-year sponsorship agreement, will help mark Chevrolet’s Centennial.
“Chevrolet has always had a strong presence as part of the Woodward Dream Cruise, and we’re honored to have them become the presenting sponsor of the event,” said Greg Rassel, president of the Woodward Dream Cruise. “We are looking forward to what lies ahead for the Dream Cruise, as this partnership will help the growth of our event over the next several years.”
Chevrolet is showcasing its past, present, and future at the Dream Cruise, including:
Historic Chevrolets owned and driven by fans, employees, and retirees
A showcase of current Chevrolets, including Equinox, Cruze, Camaro, Corvette, and Volt
A chance for fans to see future Chevys, including the new Sonic small car, which will be built in Michigan, and the ZL1 Camaro
Performance vehicles and powertrains on display in Memorial Park in Royal Oak
Chevrolet Volt owners will participate in the Dream Cruise and related events, making this the first year that a significant number of electrically driven cars will participate in the Cruise.
“Chevrolet and the Woodward Dream Cruise are a natural partnership,” said Rick Scheidt, vice president, Chevrolet marketing. “Chevrolet, as a global brand, is celebrating its centennial with locally focused events that recognize the passion people have for their Chevrolets.”
“The Woodward Dream Cruise is the ultimate grassroots automotive event,” said Scheidt. “It is open to everyone. It’s free to attend. You can drive, or just watch. You can bring the family. It is a true celebration of automotive passion and performance, and we are pleased that Chevrolet can help make it possible.”