Kids these days. They don’t seem to have any respect for the Corvette, which turns 60 years old soon with no plans of foreseeable retirement. When looking at the vehicle’s sales demographics, it’s no secret that Baby Boomers make up most of the ‘Vette’s sales figures.
The theory is that not enough people younger than the Boomer generation don’t consider the Corvette as a serious performance vehicle with Porsche and Audi, and chances are they see it more as a musty underperforming antique, which is a damn shame considering the kind of performance observed from the Z06 and ZR1 models.
“Maybe we need to tell the younger generation about just how special the Corvette is,” said Harlan Charles, Corvette product marketing manager to the Dallas Morning News. That being the case, the Corvette buzz has been shifted up a gear, with its first commercials since 2004, a Facebook fan page and other necessities to get the attention of the 20, 30 and 40-somethings that are otherwise considering makes such as Porsche, Mercedes-Benz or Audi.
Hopefully it works out.
Source: The Dallas Morning News